Booking intelligence

Know your market.
Properly.

Savernake observes the public booking pages of your whole market, every night, and turns them into benchmarks you can act on: what the market charges, what it fills, and what changed.

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1,650+ operators tracked 480,000+ booking events observed refreshed nightly
Median session · your region
£15.00
▲ +8.0% this quarter
Measured occupancy
61%
peak hours ran at 84%
measured
You vs your market · East Lothian · sauna
Area distributionPriceFill
Market low (P25)£12.0044%
Market median£15.0058%
You connected£14.0063%
Market high (P75)£22.5071%
Your area of 14 operators. You price below median, fill above it.
The blind spot

Your platform shows you your bookings. Nobody shows you the market.

Pricing, scheduling and investment decisions get made on guesswork, in sectors where the gap between price quartiles is the whole margin. Savernake answers the three questions every operator actually prices by.

01

What does the market charge?

Median and percentile pricing for your sector, in your region, tracked over time. See exactly which quartile you sit in, and what moved this quarter.

02

What does the market fill?

Occupancy estimates with honest confidence labels: measured where capacity is visible, calibrated where it is not. Never an invented zero.

03

What changed?

Price moves, schedule shifts, new entrants and demand swings across your market, refreshed nightly, with alerts on the areas you watch.

The product

Benchmarks, not dashboards for their own sake.

Pricing

Percentiles, not averages.

The market's price distribution for your sector and region: P25, median, P75, P90, and where you sit in it. An average hides the answer; the quartiles are the decision.

Every price observed from public booking pages, nightly.

Session price percentiles · East Lothian · sauna
P25£12.00
Median£15.00
You£16.50
P75£22.50
P90£28.00
Demand

Where bookings actually land.

Seven days by twenty-four hours of observed booking density for your market. Operators schedule by habit; demand has opinions of its own. Kill the dead Tuesday, double the Saturday morning.

Times shown in venue-local hours. Night-model sectors excluded from hour maps.

Booking density · day × hour
MonTueWedThuFriSatSun
0006121823
Occupancy

Estimates that admit they're estimates.

Every occupancy figure carries a method and a confidence label. Measured seat-fill where capacity is visible; calibrated estimates where it isn't; and "no current sessions" instead of a fake zero. Two honest numbers beat one impressive one.

This is the difference between a chart and a number you can put in front of a lender.

Edinburgh & Lothians64%measured
Highlands57%measured
Cornwall61%calibrated
North East48%measured
Dormant venue—no current sessions
Coverage

Five sectors. Already live.

Coverage exists before you sign up: your market is almost certainly already in here.

UK-wide

Sauna & wellness

The whole UK sector, coastal to urban, tracked from the beginning of the boom.

482 clubs

Padel

Every GB club. Court-fill occupancy, peak pricing, demand by hour: the only whole-market view in the sport.

Premium studios

Boutique fitness

Spin, reformer, HIIT and barre. Which classes fill, at what price, near you.

365-day horizon

Holiday lets

Local occupancy and pricing tracked a full year forward, including cancellations that quietly reopen. The local picture first; the pricing robot second.

Whole map

Private dog parks

The most fragmented booking market in the UK, fully mapped: per-hour pricing bands and real fill.

1,650+
Operators tracked nightly
480,000+
Booking events observed
5
Sectors live
20+
Booking platforms covered
Honest by design

Intelligence you can put your name to.

Savernake is built on the posture proven by fifteen years of rate intelligence in hotels: public information, aggregated properly, sold as insight. The rules are published, and they are the product.

Read the full methodology →

Pricing

Priced like the tool it replaces: guesswork.

Scout
£49 /month
A single-site operator watching their local market
  • Home area, one sector
  • Weekly digest
  • Area pricing & occupancy aggregates
Request trial
Operator Most chosen
£99 /month
The operator who prices actively
  • Whole UK, one sector, nightly
  • Demand heatmap & area trend
  • 3 areas watchlist · CSV export
  • Connect your data: you vs your market
Request trial
Pro
£199 /month
Multi-site operators and data-led teams
  • All areas comparable, multi-site
  • 25 areas · movement alerts
  • Each site vs its own market
  • Charts pack export
Talk to us
Investor
£1,500 /year
Investors, lenders and site selection
  • All sectors, all areas
  • Catchment saturation & market sizing
  • Narrated PDF reports
  • Single report: £499
Talk to us

14-day free trial on Scout and Operator. Cancel any time, effective end of the billing period. Prices exclude VAT.

An ancient oak in Savernake Forest in low morning mist
The name
Savernake is an ancient royal forest in Wiltshire. Its King Oak has stood for a thousand years. We wanted a name that sounds like what the product is: English, considered, built to last.

Savernake was built by Alex Humphreys, who runs booking-driven businesses himself: a wood-fired sauna company and an estate events operation. It exists because the market data he needed did not. The engine his own businesses run on is the product you are buying.

Savernake Solutions is a trading name of Infinite Axis Ltd, registered in Scotland.

Booking intelligence. Properly considered.

See your market.

Coverage is already live. Ask for early access and we will show you your market.

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