How Savernake works

Data and methodology statement · version 0.9 · 11 July 2026

Written for operators, customers and the platforms we observe. Short version: we read public booking pages politely, we sell honest aggregates, and the safeguards are product features, not small print.

1. What we observe

Savernake observes the public booking pages of service businesses: the session times, prices, capacity and availability that businesses publish so customers can book. That is all.

• We hold no accounts on any platform we observe. We never log in, never accept platform terms by clicking, and never access anything a member of the public could not see.
• We do not evade. No CAPTCHA solving, no disguising ourselves after a block, and request rates deliberately paced so we never burden anyone's infrastructure. Where a platform signals it does not want automated access, we respect it and our coverage narrows.
• We collect no consumer data. Who booked is invisible to us and stays that way. We see that a bookable slot stopped being available, nothing about the person who booked it.

2. How observations become intelligence

Nightly, the engine compares today's public availability with yesterday's. A slot that was bookable and no longer is, before its start time, is counted as a probable booking. Prices and capacity are recorded as published. From millions of these observations we compute market statistics: median prices, occupancy estimates, demand by day and hour, and how they move.

3. Estimates, labelled as estimates

Occupancy figures are derived estimates, each carrying a method and confidence label in the product:

• Measured (high confidence): computed from realised seat-fill where capacity is visible.
• Calibrated (medium): sold-out patterns mapped to occupancy using the measured cohort.
• Forward (low): based on upcoming availability.

Where a venue shows no bookable sessions we say "no current sessions" rather than inventing a zero. Coverage varies by platform and region, and the product states its coverage rather than pretending completeness.

4. Area aggregates only. No named operator, ever.

Savernake sells market intelligence, not surveillance of any individual business. This is built into the product, not bolted on:

1. We never show a named operator's figures. There is no per-competitor page, table or feed anywhere in the product, exports, reports or marketing. Benchmarks are medians, percentiles, occupancy bands and demand heatmaps for a geography and sector.
2. Aggregates are built so no single operator can be recovered from them. We never compute a reported figure from fewer than 5 operators, and even above that we suppress or widen the area if any one operator is large enough to dominate it. Where an area is too thin, figures widen to the nearest sensible area, and we say so.
3. You see your own exact figures, and only yours, once you connect your own booking account, shown against the area distribution. That data is yours, shared with your consent. It is the only operator-level detail in the product, and it is always the subscriber's own.

5. If your business appears in Savernake

You are in the dataset because you publicly advertise bookable sessions, and the figures shown are derived from what you publish. You may ask what we hold about your business, correct it, or object to named presentation: email privacy@savernakesolutions.com and we respond within one month. Upheld objections move your business to anonymous aggregates. You may also connect your account to control your own data's accuracy in the product. Our privacy notice sets this out formally.

6. If you run a platform we observe

Our engine identifies itself honestly, paces its requests politely, reads only public pages, and takes nothing your own public visitors would not see. We sell derived statistics, never copies of your pages or feeds. If you have a concern or would rather we worked through an API or partner programme: hello@savernakesolutions.com. That conversation is always available.

7. What we will never do

• Show a named operator's figures to anyone (except your own, to you)
• Hold accounts on observed platforms, or take anything from behind a login
• Collect or sell consumer personal data
• Republish raw pages, feeds or data dumps
• Present an estimate as a business's actual confidential figure
• Claim coverage we do not have

Savernake Solutions is a trading name of Infinite Axis Ltd, registered in Scotland. This statement is versioned; material changes are dated and archived.