Privacy Notice
Version 0.9 · 11 July 2026
Savernake Solutions is a trading name of Infinite Axis Ltd, registered in Scotland (company number SC789698, registered office 5 South Charlotte Street, Edinburgh EH2 4AN). We are the data controller for the processing described here. Contact: privacy@savernakesolutions.com.
This notice covers two different groups. Section A is for users of our website and service. Section B is for operators of booking-driven businesses whose information appears in our market data, including where we obtained that information from public sources rather than from you: it is provided to meet Article 14 UK GDPR.
Section A — website visitors and customers
1. What we collect
- Account data: name, business name, email, and settings you choose (region, sector, watchlist).
- Billing data: handled by our payment provider (Stripe); we do not store card numbers.
- Connected-account data: if you choose to connect your booking platform by OAuth, the booking and availability data needed to show your own performance. You can disconnect at any time.
- Usage data: pages viewed and features used in the app, and standard server logs.
2. Why and on what basis
| Purpose | Lawful basis |
|---|---|
| Providing the service you subscribe to | Contract |
| Billing and accounting | Legal obligation and contract |
| Service emails (receipts, coverage notices, security) | Contract |
| Product updates and the Market Pulse email | Legitimate interests (B2B); unsubscribe any time |
| Improving the service | Legitimate interests |
3. Sharing, retention, transfers
We share personal data only with processors that run the service (hosting, database, payments, email delivery), under contracts that restrict their use of it. We retain account data for the life of the account plus 6 years for accounting records. Where a processor stores data outside the UK, we rely on UK adequacy or standard contractual safeguards.
Section B — operators appearing in our market data
4. What Savernake does
Savernake observes publicly available booking pages: the session times, prices, capacity and availability that businesses publish to attract customers. We hold no accounts on the platforms we observe and we collect nothing behind a login. We turn these observations into aggregated market statistics (medians, percentiles, occupancy bands) for the sector.
5. Is that personal data?
Mostly not. Prices, session times, capacity and availability describe a business, not a person. Where a business trades under or alongside an individual's own name (for example a sole trader), that trading name can be personal data. This section applies to that limited case.
6. What we process and why
- Data categories: business trading name, public business location, publicly advertised prices, session times, capacity and availability, and the booking page address.
- Source: your own public booking and marketing pages.
- Purpose: producing aggregated market benchmarks for the sector. The trading name is used only as an internal key (to deduplicate, assign the right area, and handle objections); it is pseudonymised in the working dataset where feasible.
- Lawful basis: legitimate interests (Article 6(1)(f)): providing market transparency built from information you have chosen to publish to the market. Our balancing assessment is documented and available on request.
- We never publish your figures in named form. The product shows only area aggregates, never a per-operator page, table or feed. Aggregates are built so no single business can be recovered from them (a minimum sample size, plus suppression or widening where one business would dominate an area). We do not collect customer or consumer personal data from booking pages, and we observe only what any visitor to your page can see.
7. Retention
Observations are retained as part of the historical market dataset, because trend analysis is the purpose of the processing. Names are retained only as long as the business remains publicly listed or the historical record requires.
8. Your rights
You have the rights of access, rectification, erasure, restriction and objection under UK GDPR. Your business is never shown in named form in the service; it contributes only to anonymous area aggregates. If you would prefer your public data not to be observed at all, write to privacy@savernakesolutions.com; we respond within one calendar month and will remove your business from the dataset where your objection is upheld.
9. Complaints
You may complain to the Information Commissioner's Office (ico.org.uk). We would welcome the chance to resolve any concern first.
Cookies
The website uses only essential cookies and privacy-respecting analytics without cross-site tracking. No advertising cookies.
Changes
We will post changes here with the version date. Material changes affecting Section B will be reflected in the service.